The housing crisis is getting worse.

Victoria needs over 1600 new social and affordable homes every year to 2036. Government alone won’t get us there – and with people suffering now, we can’t wait until they do.

We can change this. Stretch your legs, raise your voice, and join the Walk Towards Home.

Together, we’ll show government the need is now, and raise the funds to invite some of Melbourne’s most vulnerable people home.

The Walk Towards Home primary campaign logo has been designed using a bold font, offering a sense of stability and safety but also with a softness to be approachable and comforting.

The lock up references a compass that gives the sense of direction and hope to the individual journey, providing connection.

It has also been designed to sit comfortably alongside the Servants Community Housing existing brand.

The Walk Towards Home campaign brand has an alternate horizontal lockup to aid in brand versatility.

EPS files are the preferred file format for print, because they are vector-based files they are scalable and generally provide the best reproduction. They should be used on all professionally printed pieces.

PNG files are most often used in digital media, such as web and PowerPoint. They have transparent backgrounds, so they are a good choice for non-white backgrounds.

SVG (Scalable Vector Graphics) is a web friendly vector file format.

Download Logo Files

The Walk Towards Home campaign uses the arrow shape to help convey the idea of direction towards a safe home and the physical challenge of the walk.

The arrow element can be used across collateral to create energy and momentum. It can also be used as a framing device for images.

Download Graphic Elements

The Walk Towards Home brand palette sits within the over arching Servants branding. The red from the secondary colour palette and the cream a tint of the yellow. The red is vibrant and energetic, with the yellow tint providing some warmth and optimism. The off white can be used as a background element to add another level of energy where appropriate.

When using the Walk Towards Home brand, it must be reproduced in the brand colours as shown.

CMYK – Cyan, Magenta, Yellow, Black
Use: Printing (offset and digital)

RGB – Red, Green, Blue
Use: On screen

Hex 
Hexadecimal colors are the visual language of the web.

Cream should be used predominately as the main block background colour, with red used as the logo and supporting text.

Alongside the bold branding lock up a supporting google font DM Sans, recommended for use across all mediums in order to retain brand consistency. It is clear and accessible, but still with enough character to be approachable and fresh.

DM Sans Regular is the primary supporting typeface.

Please note: DM Sans Regular is a google font available to download from https://fonts.google.com/specimen/DM+Sans

The Walk Towards Home brand imagery should be optimistic, engaging, connected and human centred, with close up faces, smiling laughing.

Imagery should not be overly posed, dark or moody,  or use images of low quality.

Sample campaign application.