Logo

The Welcome Home Project features a professional yet friendly serif typeface in bold hues to grab attention and project confidence.

Variations

The Welcome Home Project brand has alternate logo marks to aid in brand versatility and brand extension.

The primary and left aligned stacked logos can be used relatively interchangably to suit various layouts.

The horizontal logo can be used in situations where these are inappropriate (eg. horizontal signage, lanyard, pens).

The icon can be used on brand extension items like social media, badges, mugs or where the logo will be used at very small sizes.

Left Stack

Icon

Horizontal

CMYK logos should be used when creating items for print, and RGB files are best for use on screens (eg. websites, social media).

Download Suite Here

Use & Clearspace

When applying any form of the logo, ensure clear space equal to 2 x the height of the logo.

x DO NOT rotate or stretch the logo.

x DO NOT use the logo in colours other
than the brand palette.

x DO NOT apply effects to the logo.

x DO NOT use the secondary logos in formal
applications without supporting branding.

Typography

The Welcome Home Project brand has friendly yet professional supporting typography.

The heading font is Anek Devanagari Semi Bold

Download Here

The body paragraph font is Source Serif Pro Regular.

Download here

Colours

Palette

Opal Blue

HEX:#0070cf CMYK:100, 45, 0, 0 RGB:0, 112, 217 PMS U:2195 U PMS C:2144 C

Poppy Red

HEX:#fa8a47 CMYK:0, 57, 100, 0 RGB:250, 138, 71 PMS U:2018 U PMS C:2025 C

Custard Cream

HEX:#ffedd6 CMYK:0, 0, 16, 0 RGB:255, 237, 214

Lilac Blue

HEX:#cfd9ff CMYK:13, 2, 0, 0 RGB:207, 217, 255 PMS U:2707 C PMS C:2707 C

Download Palette Here

Colourways

Preferred brand colour pairings include:

Opal Blue + Custard Cream
Opal Blue + Lilac Blue
Poppy Red + Custard Cream

Do not combine Blue and Red or Cream and Lilac for contrast reasons.

Photography

The Welcome Home Project photography should be optimistic, joyful and human centred. The aim is to showcase the great work the organisation, which is to help refugees live happy, fulfilled lives in this country where they feel valued. Try to communicate this through colourful, joyful photography.