The Different Co. primary logo has been designed to present a bold and authentic brand to be used for all applications.

The serif typeface “Family” gives an authentic and genuine feel. A clever flip and manipulation of the “f” creates the idea of going against the flow to create change. It also gives the sense of nurture and care, while also standing tall and strong in collaboration with its partners.

This can be used for any primary contact with the brand – for example, on formal documents, letterheads or business cards.

The Different Co. brand has alternate logo marks to aid in brand versatility and brand extension.

Different can be used on its own and is best used for brand extension items, such as promotional collateral. Different can also be used in messaging eg. “See work in a Different light”.

The ff can be used as a favicon or for social media, or as an adornment accompanying the wordmark.

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The logo should only be reproduced from master files and should never be recreated, amended or altered.

When applying any form of the logo, it is very important The Different Co. logo has clear space around it, whatever the application and whatever the size. This space is equal to the height of the ‘D’ of The Different Co. logo.

x  DO NOT rotate or stretch the logo.

x  DO NOT use the logo in colours other
than the brand palette.

x  DO NOT apply effects to the logo.

EPS files are the preferred file format for print, because they are vector-based files they are scalable and generally provide the best reproduction. They should be used on all professionally printed pieces.

PNG files are most often used in digital media, such as web and PowerPoint. They have transparent backgrounds, so they are a good choice for non-white backgrounds.

SVG (Scalable Vector Graphics) is a web friendly vector file format.

A pdf has been included in the logo suite for reference only.

There are 3 social icon variants.

Full stacked logo
Use in instances where the icon is seen on desktop screens primarily

ff Icon
Use on smaller screen sizes eg. instagram

Wordmark
Use on smaller screen sizes or narrow banners

The Different Co. brand has warm yet professional supporting typography, recommended for use across all mediums in order to retain brand consistency.

Neue Montreal Regular is The Different Co.’s primary typeface.

Please note: Neue Montreal Regular is available to purchase from https://pangrampangram.com/products/neue-montreal

The default system font, where Neue Montreal is not available, is Arial.

The Different Co. brand palette features a balance between bold, authentic and magnetic hues.

When using The Different Co. brand, it must be reproduced in the brand colours as shown.

PMS (Pantone Matching System)
Use: Printing (offset printing)

CMYK (Cyan, Magenta, Yellow, Black
Use: Printing (offset and digital)

RGB (Red, Green, Blue)
Use: On screen

Hex 
Hexadecimal colors are the visual language of the web.

Teal and Green are the Primary colours.

Teal should be used predominately as the main block colour, with Green used as the supporting colour.

The Green Tint, is a good background colour for larger bodies of type, with the Teal used for the text.

Purple and Pink should be used as pops of colour, more so in campaign and social graphics.

The following colour combinations pass the Colour Contrast Analyser for text and graphical objects.

The following colour combinations can be used as supporting elements for graphical objects and small pops of large text. But should not be used for large bodies of regular text.

The Different Co. brand imagery should be positive, energetic, confident and human centred. It should reflect a wide range of demographics and workplaces in Australian society.

The Different Co. brand imagery should not be overly posed, dark or moody,  or use images of low quality.

When using actual case studies, or photos representing Social Justice topics, always be mindful of how the people in the photos are being represented. People should always be presented in an honouring and respectful manner, ensuring their rights and safety are protected. Express permission is required when taking photos for use in any public setting.

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