Welcome

Welcome to the State of Play brand site. Use this guide to help you implement the Beech brand with confidence and consistency.

Logo

The State of Play primary logo has been designed to present a confident and professional brand to be used for all applications.

This can be used for any primary contact with the brand – for example, on formal documents, letterheads or business cards.

Primary logo – Black

The State of Play brand has alternate logo marks to aid in brand versatility and brand extension.

Pill Abbreviation

Abbreviation

Mark

The Beech brand has professional supporting typography.

Heading and large type

Body and small type

HEX:#171819 CMYK:86, 70, 69, 95 RGB:23, 24, 25 PMS:419C

HEX:#f1f1f1 CMYK:4, 3, 3, 0 RGB:243, 243, 243 PMS:419C 5% tint

HEX:#753bbd CMYK:71, 88, 0, 0 RGB:113, 75, 150 PMS:266C

HEX:#2460d6 CMYK:91, 60, 0, 0 RGB:36, 96, 214 PMS:2387

HEX:#c1a7e2 CMYK:23, 34, 0, 0 RGB:193, 167, 226 PMS:264C

HEX:#bcfcf0 CMYK:26, 0, 6, 0 RGB:188, 252, 240 PMS:317C

HEX:#fefaaa CMYK:2, 0, 39, 0 RGB:254, 250, 170 PMS:600C