Logo

The Seed Futures primary logo features a bold, professional sans serif with friendly, humanist details, and the ‘seed’ icon that visually references collaborating to forge new paths and encouraging growth for the better.

Variations

The Seed Futures brand has alternate logo marks to aid in brand versatility and brand extension.

The wordmark is best used on promotional items and marketing materials where imagery/graphics/supporting copy provide context to the brand – for example, on a website, social media post, poster, advertisement or other secondary/informal touchpoints.

The monogram is best used for brand extension items, such as promotional collateral, social or small details around the practice like mugs, signage or keyrings. It can also be used as an adornment accompanying the wordmark.

Icon

Primary Stack

Primary Horizontal

Wordmark Stack

Wordmark Horizontal

Download Suite Here

Use & Clearspace

When applying any form of the logo, ensure clear space equal to 2 x the height of the logo.

x DO NOT rotate or stretch the logo.

x DO NOT use the logo in colours other
than the brand palette.

x DO NOT apply effects to the logo.

x DO NOT use the secondary logos in formal
applications without supporting branding.

File Formats

EPS files are the preferred file format for print, because they are vector-based files they are scalable and generally provide the best reproduction. They should be used on all professionally printed pieces.

PNG files are most often used in digital media, such as web and PowerPoint. They have transparent backgrounds, so they are a good choice for non-white backgrounds.

SVG (Scalable Vector Graphics) is a web friendly vector file format.

Typography

The Seed Futures brand has friendly yet professional supporting typography.

The heading font is Founders Grotesk Regular.

Download Here

The body paragraph font is Mate Regular.

Download here

Colours

Palette

The Seed Futures brand palette features a balance between bright optimistic shades and trustworthy, corporate hues.

Midnight Navy

HEX:#2e3045 CMYK:87, 75, 45, 40 RGB:46, 48, 69 PMS U:5395 U PMS C:2380 C

Sky Blue

HEX:#a5c0e7 CMYK:30, 15, 0, 0 RGB:165, 192, 231 PMS U:2717 U PMS C:2717 C

Jade Green

HEX:#009c91 CMYK:85, 20, 45, 0 RGB:0, 156, 145 PMS U:3534 U PMS C:7716 C

Mustard Yellow

HEX:#dec959 CMYK:15, 15, 80, 0 RGB:222, 201, 89 PMS U:7758 U PMS C:458 C

Download Palette Here

Colourways

Preferred brand colour pairings include:

Navy + Sky Blue
Navy + Jade
Navy + Mustard

Do not combine Mustard, Sky Blue and Jade.

Social Icons

There are 2 social icon variants.

Seed Icon

Use on smaller screen sizes eg. instagram
Wordmark

Use on smaller screen sizes or narrow banners

Download Social Icons

Colour Formats

PMS (Pantone Matching System)
Use: Printing (offset printing)

CMYK (Cyan, Magenta, Yellow, Black
Use: Printing (offset and digital)

RGB (Red, Green, Blue)
Use: On screen

Photography

Seed Futures photography should be realistic, grounded, sympathetic and human centred. It should reflect a wide range of demographics in Australian society and be relatively candid in nature.

Seed Futures brand imagery should not be overly aspirational, posed, dark or moody, use high brightness/contrast/saturation filters or images of low quality.

Pattern

The pattern should be strategically used as a minimal flourish across various brand collateral. It should not be over used, especially on formal documents/articles.