Welcome

A Safer World For All

Welcome to the SAFER WORLD FOR ALL Brand Site.

Use this page to guide you on the correct application of the campaign.

This brand guide and toolkit will continue to be updated as the campaign is rolled out.

Campaign Purpose

We are a movement of Australian individuals, community groups and organisations, calling on our leaders to act now to build a safer world for all.

Campaign Narrative

The world is at a turning point. Two decades of progress fighting infectious diseases, empowering women and girls and building education and economic prosperity stalled when the Pandemic hit. Now, overlapping challenges are hitting all at once. Dangerously hot and unpredictable weather, fuel shortages, hunger, violent invasions and the mass movement of people are linked and inflamed.

If we do nothing, today’s challenges will become tomorrow’s catastrophes. Decisions made by this generation can put the world back on the path to progress, peace and prosperity.

This is best for the World and best for Australia. But it won’t happen on its own.

We are a movement of Australian individuals, community groups and organisations, calling on our leaders to act now to build a safer world for all.

View Full Messaging Guide HERE

Logo

The Master SWFA campaign logo must always sit behind one of the solid colours in one of the below square formats. The campaign is intended to be flexible so there are 5 options to choose from to work with your layout. Refer to the sample layouts below in this guide for usage reference.

Primary Logo – Oatmeal

Primary Logo – Ruby

Primary Logo – Maize

Primary Logo – Marine

Primary Logo – Periwinkle

Download Suite Here

Brand Campaign Assets

Part of the SWFA campaign features large block type layouts. These are to be used in conjunction with the master square logo. Custom wording can be created by BEECH Agency as needed. A prime example of usage would be on social platforms where the profile image can anchor how the brand is presented.

Horizontal

Stack

Alternative

Temperature Graphic

Download Assets Here

Typography

The SWFA campaign fonts are Martin Regular and Work Sans. Anton can be used where Martin Regular isn’t appropriate.

See Image below as a reference for usage.

Some usage guidelines to note:

When using Martin Regular for headings, ensure it’s applied in uppercase. Martin Regular should never appear in lowercase.
Don’t use Work Sans in a heading context – this is only to be used for subheadings and body copy, where legibility is paramount.

Colour Palette

Colour

Ruby

HEX:#f64849 CMYK:0, 89, 66, 0 RGB:246, 72, 73 PMS:1787 C

Marine

HEX:#65c4a6 CMYK:58, 0, 39, 0 RGB:101, 196, 166 PMS:6142 C

Maize

HEX:#f9b629 CMYK:0, 31, 98, 0 RGB:249, 182, 41 PMS:1235 C

Periwinkle

HEX:#7b8be6 CMYK:54, 36, 0, 0 RGB:123, 139, 230 PMS:2123 C

Oatmeal

HEX:#efe5ca CMYK:6, 8, 20, 0 RGB:239, 229, 202 PMS:7501 C 48%

Storm Black

HEX:#171714 CMYK:76, 65, 66, 90 RGB:23, 23, 20 PMS:419 C

Graphic Elements / Select Images

The campaign images are collected from the DFAT image library. They have been edited with some colour adjustments and a light grain. All images used in the campaign should follow a similar look and feel. See samples images below. To download click the link below.

Download Photos Here