The International Day of the Girls presents an opportunity to shine a light on the needs and challenges faced by girls globally.

It is currently forecast to take over 130 years for the world to reach gender equality. This campaign aims to challenge people to not accept this as a given, but to take action through raising awareness and funds, and together to speed up the time it will take to reach parity.

The campaign sits within the ‘Beat the Clock’ campaign, a global brand campaign being piloted in 6 countries during the same period.

These are the core graphics.

The Day of the Girl lockup and the tagline: It’s About Time We Beat the Clock.

Plum should be used as the background colour with yellow and white used for foreground text and graphics.

Do not use white on yellow as a combination as it is inaccessible.

The IDG 2023 campaign uses recognisable symbols of time, fast forward and countdown to help convey the messaging.

The fast forward element can be used across collateral to create energy and momentum. It can also be used as a framing device for images.

The social tiles (in square format and story format) have been built to be used flexibly in carousels and stories.

Each social tile can be combined with others to build unique posts that are appropriate to the copy.

Limitations:

Do not add or overlay graphics, text, or logos.

These social tiles build awareness and excitement in the lead-up to the Day Of The Girl.

Example preview:

These social tiles feature match-specific messaging.

Example preview:

These social posts are to be used only on the Giving Day, with messaging that relates to “donating now”.

Example preview: