Welcome

Welcome to the NSW Mining brand site. Use this guide to help you implement the brand with confidence and consistency.

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Logos

Logo

The logo embodies NSW Mining’s purpose, values, beliefs, personality and tone. The interlocking shapes represent NSW Mining and the NSW community working together for a better, more resourceful NSW. The shape created is a representation of NSW and an arrow indicating innovation, optimism and hard work. The font is clear and trustworthy.

Primary Logo

This can be used for any primary contact with the brand – for example, on formal documents, letterheads or business cards.

Primary logo

Primary Logo Digital

Logo Variations

The NSW Mining brand has alternate logo lockups to aid in brand versatility and brand extension.

Primary

Mark

Horizontal

Wordmark

Wordmark Stack

Logo Variations Information

The Mark and Wordmark can be used as separate items within the same layout. The mark can be used on its own for brand extension items, such as promotional collateral, as a favicon or for social media. It can also be used as an adornment accompanying the Wordmark. The Horizontal logo can be used in formats where the primary logo might otherwise become too small.

Use & Clear Space

The logo should only be reproduced from master files and should never be recreated, amended or altered.

When applying any form of the logo, it is very important the NSW Mining logo has clear space around it, whatever the application and whatever the size. This space is equal to the height of the lefthand shape of the logo.

Logo Don'ts

Do not use the NSW Mining logo in the following ways.

Do not use colours other than the brand palette

Do not change proportions

Do not rotate

Do not apply effects

Logo on Image

The logo can be applied to imagery. Use the reflex blue logo on lighter images, and white logo on darker images. Ensure there is enough contrast between the image and the logo. Avoid placing over complicated backgrounds where the logo legibility might be compromised.

Powerpoint Example

File Formats

EPS files are the preferred file format for print, because they are vector-based files they are scalable and generally provide the best reproduction. They should be used on all professionally printed pieces.

PNG files are most often used in digital media, such as web and PowerPoint. They have transparent backgrounds, so they are a good choice for non-white backgrounds.

SVG (Scalable Vector Graphics) is a web friendly vector file format.

Download Logo Files

Typography

The NSW Mining font family is PP Telegraf, recommended for use across all mediums in order to retain brand consistency. Its presence is bold, grounded and graphic. It has versatility and presence. PP Telegraf has a character to it that makes it approachable while also remaining progressive, educated and informative.

Typefaces

Headings - PP Telegraf Medium

PP Telegraf Medium is the heading font.

Body - PP Telegraf Regular

PP Telegraf Regular is the body copy font for large volumes of text. PP Telegraf Regular in ALL CAPS is also used for small details and additions.

Body - PP Telegraf Ultra

PP Telegraf Ultrabold can be used in small pops to display figures and infographics

Type in Use

Colours

The palette has a positive energy and also reinforces the importance of sustainability and people. It has a versatility to appeal to the mining industry and general public alike, with the colour palette offering a warmth and approachability, while remaining intelligent and professional.

When using the NSW Mining brand, it must be reproduced in the brand colours as shown.

Colour Palette

All Colours

Reflex Blue

HEX:#001489 CMYK:100, 87, 0, 20 RGB:0, 20, 137 PMS:Reflex Blue C

Sky Blue

HEX:#5bc2e7 CMYK:58, 0, 0, 0 RGB:91, 194, 231 PMS:2985C

White

HEX:#ffffff CMYK:0, 0, 0, 0 RGB:255, 255, 255

Soft Stone

HEX:#f4f6f4 CMYK:4, 1, 5, 4 RGB:28, 66, 32 PMS:2411C – 5% tint

Safety Orange

HEX:#ed703d CMYK:0, 64, 80, 0 RGB:237, 112, 61 PMS:4012C

Molten Burgundy

HEX:#402022 CMYK:27, 90, 62, 83 RGB:64, 32, 34 PMS:4975C

Lichen Green

HEX:#c7e995 CMYK:20, 0, 50, 0 RGB:199, 233, 149 PMS:2282C

Forest Green

HEX:#1c4220 CMYK:75, 2, 100, 77 RGB:28, 66, 32 PMS:2411C

Dry Spinifex

HEX:#716135 CMYK:28, 36, 79, 48 RGB:113, 97, 53 PMS:7769C

Acacia Yellow

HEX:#e9ea6b CMYK:6, 0, 67, 0 RGB:233, 236, 107 PMS:386C

Primary Colours

The primary colours are Reflex Blue and Sky Blue.

Reflex Blue

HEX:#001489 CMYK:100, 87, 0, 20 RGB:0, 20, 137 PMS:Reflex Blue C

Sky Blue

HEX:#5bc2e7 CMYK:58, 0, 0, 0 RGB:91, 194, 231 PMS:2985C

White

HEX:#ffffff CMYK:0, 0, 0, 0 RGB:255, 255, 255

Colour Combinations

Core Colour Combinations

The palette provides both dark and light colour options. Below are the preferred brand colour pairings for best legibility and accessibility, across all applications and for large bodies of text.

Refelx Blue and Sky Blue

Reflex Blue and White

Secondary Colour Combinations

Colour combinations for supporting elements for graphical objects and pops of large text. Avoid using for large bodies of regular text.

Acacia Yellow and Dry Spinifex

Forest Green and Lichen Green

Safety Orange and Molten Burgundy

Safety Orange and White

When using the NSW Mining brand, it is important to use the brand colours as shown to establish brand recognition and maintain accessibility.

Colour Formats

# Hexadecimal
Use: The visual language of the web

RGB (Red, Green, Blue)
Use: On screen

CMYK (Cyan, Magenta, Yellow, Black
Use: Printing (offset and digital)

PMS (Pantone Matching System)
Use: Printing (offset printing)

Photography

Use strong photography to give a positive energy, to reinforce the importance of people and sustainability. Use a combination of single hero shots and group images were appropriate.

Imagery should have an approachability, while remaining intelligent and professional.

Graphic Elements

The NSW Mining brand also has supporting elements to add depth and interest to layouts.

Topographic Lines

Solid Shapes

These shapes can be used to help house typography over a photograph, and are best used cropped off the page.

Download Graphic Elements

Co Brands

Typography

When promoting NSW Mining with the Knights use the PP Telegraf Bold font for headings.

Application

The following examples show the NSW Mining brand in application.

Motion

The following examples show animated examples of the NSW Mining brand.

TVC Endframes

The TVC end frame examples below show best practice for logo and tagline placement. Be conscious of of the background image and don’t use an over complicated image that will compromise legibility.

Download Motion Files