Logo

The Loan Lounge logo features an elongated bracket which serves to signify a lounge shape. The ‘lounge’ is a place to feel welcome and supported, and the two facing aspects signify the meeting of two parties to accomplish a goal.

Primary Logo

The primary Loan Lounge logo mark is strong, trustworthy and clean. The primary mark can be applied in most formal applications – such as signage, stationery, and any place where a customer might get their first impression of the brand.

Variations

The Loan Lounge brand has alternate logo marks to aid in brand versatility and brand extension. The secondary logo can be used for most non-formal uses, eg. Website, social, signage, ads. The icon is best used for brand extension items, such as promotional collateral, social or small details around the practice like mugs, signage or keyrings.

Center-stacked text

Left-aligned text

Icon

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Use & Clearspace

When applying any form of the logo, ensure clear space equal to the height AND width of the ‘LL’ ICON.

x DO NOT rotate or stretch the logo.

x DO NOT use the logo in colours other
than the brand palette.

x DO NOT apply effects to the logo.

x DO NOT use the secondary logos in formal
applications without supporting branding.

Typography

The Loan Lounge typography is professional yet friendly. A traditional serif is used to for the headlines to build trust, while a slightly quirky sans for the body gives the brand a hint of playfulness.

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Colours

Palette

The brand palette is welcoming, optimistic and confident, which is how Loan Lounge strives to make their clients feel. Colour is an integral part of the Loan Lounge brand and helps set the brand apart from more corporate, cold competitors.

The main four brand colours are Poppy, Parrot, Midnight and Quartz. When additional colours are required, Aubergine, Seafoam or Violet can be employed. This could be in the instance of extensive documents, website applications or social use.

Poppy

HEX:#ff681d CMYK:0, 83, 95, 0 RGB:255, 104, 29 PMS U:Orange 021 U PMS C:165 C

Parrot

HEX:#329044 CMYK:81, 20, 100, 6 RGB:50, 144, 68 PMS U:2272 U PMS C:7740 C

Midnight

HEX:#12284b CMYK:100, 87, 42, 41 RGB:18, 40, 75 PMS U:282 U PMS C:2767 C

Quartz

HEX:#f5dae0 CMYK:2, 14, 4, 0 RGB:245, 218, 224 PMS U:698 U PMS C:705 C

Aubergine

HEX:#7a303f CMYK:36, 86, 60, 33 RGB:122, 48, 63 PMS U:2042 U PMS C:7610 C

Violet

HEX:#92b8ff CMYK:39, 21, 0, 0 RGB:146, 184, 255 PMS U:2123 U PMS C:2123 C

Seafoam

HEX:#e6ffff CMYK:7, 0, 2, 0 RGB:230, 255, 255

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Correct Colourways

Preferred brand colour pairings include:

Quartz + Aubergine / Parrot / Midnight
Midnight + Quartz / Seafoam / Violet / Poppy
Poppy + Seafoam / Midnight

Incorrect Colourways

Colour pairings NOT to use include:

Parrot + Poppy / Aubergine
Quartz + Seafoam / Violet
Midnight + Aubergine / Parrot

Never use the logo in colours that are not in
the Loan Lounge brand palette.

Photography

Loan Lounge photography should showcase optimism, be clean, humanist and be warm/inviting. Content can feature people making ‘progress’ and achieving their dreams through the financial freedom Loan Lounge can allow.