The AGHA Primary logo is the ‘go to’ and should be used when possible. The Primary Logo can also be used in All White and All Black when legibility may be an issue and needs extra contrast.

This can be used for any primary contact with the brand – for example, on formal documents, letterheads or business cards.

The AGHA brand has alternate logo marks to aid in brand versatility and brand extension.

The Stacked version can replace the Primary when that orientation works best – for example, social posts, web use or merchandise

The Logo Mark can be used as a favicon, social media icons, website logo.

Download Suite Here

UPDATED LOGO COLOURS DOWNLOAD

The logo should only be reproduced from master files and should never be recreated, amended or altered.

When applying any form of the logo, it is very important AGHA has clear space around it, whatever the application and whatever the size. This space is equal to the size of the inner ‘G’ of the Logo Mark.

x  DO NOT rotate or stretch the logo.

x  DO NOT use the logo in colours other
than the brand palette.

x  DO NOT apply effects to the logo.

EPS files are the preferred file format for print, because they are vector-based files they are scalable and generally provide the best reproduction. They should be used on all professionally printed pieces.

PNG files are most often used in digital media, such as web and PowerPoint. They have transparent backgrounds, so they are a good choice for non-white backgrounds.

SVG (Scalable Vector Graphics) is a web friendly vector file format.

There are 3 social icon variants.

Primary Logo
Use in instances where the icon is seen on desktop screens primarily

Stacked Logo
Use on smaller screen sizes eg. Facebook Profile

Logo Mark
Use on smaller screen sizes eg. Instagram icon

Stacked & Logo Mark can interchange between the green and orange backgrounds. However, sticking to, or deciding to go with one background colour option can be beneficial in creating a stronger brand identity across multiple platforms.

The Australian Global Health Alliance brand has warm yet professional supporting typography, recommended for use across all mediums in order to retain brand consistency.

The Inter type family is the AGHA Primary Typeface. Inter for body copy and Inter Tight for headings.

Download Inter Here:
https://fonts.google.com/specimen/Inter

Download Inter Tight Here:
https://fonts.google.com/specimen/Inter+Tight?query=inter+ti

The AGHA brand colour palette features a balance between bold, authentic and earthy, whilst still being professional.

The combination of a earthy and natural green, alongside the pop of a warmer orange tone allows for great flexibility in your branding. Keep in mind that the Burnt Orange is a highlight colour and should be used sparingly, whilst the Forest Green is more of a base, or background colour that can be used in most circumstances.

PMS (Pantone Matching System)
Use: Printing (offset printing)

CMYK (Cyan, Magenta, Yellow, Black
Use: Printing (offset and digital)

RGB (Red, Green, Blue)
Use: On screen

Due to printing process and how inks react on materials, the colours will appear different when side by side on screen. That’s why it’s important to use the correct files for their intended purpose. Make sure you are using PNG or SVG for web, and EPS for print.

The following colour combinations pass the Colour Contrast Analyser for text and graphical objects.

The AGHA now has a new asset to add to their brand identity, the Tree Rings.

The Tree Rings are to be used to enhance, not distract. This means they are to be used as background elements and set to a low opacity, in most cases between 3% to 10% opacity. The Tree Rings asset should also hang off or bleed off the design and be placed on the edges or corners. Also certain colours are to be used as listed below:

White on Forest Green
Burnt Orange on White
Forest Green on White

Download Tree Rings Here

Below is an example of how to use the Tree Rings and their Do’s & Dont’s.

Left is INCORRECT – full opacity, full tree ring visible, distracting

Right is CORRECT – low opacity, tree ring off the side