Logo

The Farmers Wife Distillery logo features a timeless serif in a vintage inspired lockup.

Primary Logo

The primary mark can be applied in most formal applications – such as signage, stationery, and any place where a customer might get their first impression of the brand.

Variations

The Farmers Wife brand has alternate logo marks to aid in brand versatility and brand extension.

The Primary logo can be used for instances where the viewer may not be previously familiar with the brand, so it is important to establish brand familiarity, as well as describing what the service the brand provides (in this case, a distillery).

The Sub logo can be used for most non-formal uses, eg. Website, social, any secondary/informal touchpoint.

The monogram is best used for brand extension items, such as promotional collateral, social or small details around the practice like mugs, signage or keyrings.

Sub logo

Primary Logo

Monogram

Use & Clearspace

When applying any form of the logo, ensure clear space equal to 2 x the height of the logo.

x DO NOT rotate or stretch the logo.

x DO NOT use the logo in colours other
than the brand palette.

x DO NOT apply effects to the logo.

x DO NOT use the secondary logos in formal
applications without supporting branding.

Typography

The Farmers Wife Distillery has understated, elegant typography.

Heading Font

Body Font

Caption Font

Colours

Palette

Autumn

HEX:#b05344 CMYK:18, 67, 60, 3 RGB:176, 83, 68 PMS U:CUSTOM PMS C:2436 C

Sage

HEX:#828c83 CMYK:51, 36, 46, 5 RGB:130, 140, 131 PMS:5645 UP

Winter

HEX:#685b5e CMYK:56, 58, 51, 25 RGB:104, 91, 94 PMS U:BLACK 5U PMS C:4293 C

Spring

HEX:#ffbb9a CMYK:0, 33, 34, 0 RGB:255, 187, 154 PMS U:162 U PMS C:162 C

Summer

HEX:#798d41 CMYK:60, 27, 95, 8 RGB:121, 141, 65 PMS U:377 U PMS C:7491 C

Black

HEX:#0a0a0a CMYK:0, 0, 0, 95 RGB:10, 10, 10 PMS:

Grey

HEX:#777777 CMYK:55, 46, 46, 11 RGB:119, 119, 119 PMS U:705 C

Correct Colourways

Preferred brand colour pairings include:

Copper + White

Sage + White

Grey + White

Black is to be used sparingly, and only in contexts where the preferred colourways are not possible.

Brand Photography

The Farmers Wife has an extensive suite of both lifestyle photography, SKU specific brand campaign imagery and studio product photography.

Generally speaking, product photography should be used on the online store, and more atmospheric lifestyle imagery can be used for campaigns, advertising or Farmers Wife collateral such as flyers, leaflets, books etc.

Product Photography

Lifestyle Photography

Cocktail Images