The International Day of People with Disabilities presents an opportunity to shine a light on the needs of children living with disabilities in the poorest nations.

The 2022 International Day of People with Disabilities campaign aims to call on the Australian Government to help eliminate the barriers that hold children with disabilities back from inclusion in education and their community.

Their Start Counts

Let’s ensure children with disabilities count in the federal aid budget.

Short Narrative:

240 million children live with disabilities. For many, the barriers to inclusion and accessibility mean a life of poverty.

We are calling on the Australian government to prioritise children with disabilities in the aid budget.

Call to Action:

Make her start count. Join the call to restore the federal aid budget.

Extended Narrative:

240 million children live with disabilities. For many, the barriers to inclusion and accessibility mean a life of poverty.

These children are the most vulnerable, yet so often the most overlooked. Without the necessary early interventions, they are further disadvantaged right from the start.

They need us to amplify their voices.

We are calling on our government to restore the aid budget, invest in disability inclusive development and help give children a strong start.

Make their start count. Join the call to restore the federal aid budget.

Content Set:

“My Start Counts”

Tell the stories of three children and how early intervention initiatives helped to remove the barriers and set them up for a strong start to life.

The IDPD campaign brand highlights the bright and exciting possibilities a strong start can provide to children with disabilities in the poorest nations. Through prominent and descriptive calls-to-action, the brand also communicates the need for a greater commitment in our aid budget.

The vibrant colours, anchored by CBM’s Red and Yellow, bring a sense of hope and courage. The palette can also function independently of the CBM brand, allowing other organisations to participate in the call.

The typefaces – a hand-drawn sans paired with a formal serif – emphasise the uplifting message of breaking down barriers, providing a balance between the sense of hope and the need for action.

The IDPD campaign comprises several variations on the main tagline “My Start Counts”.

The main tagline should be used to anchor collateral as part of the campaign. It should be used as provided in the final lockup – do not remove the sunburst element or switch out “My”.

The extended/feature lockup can be used more flexibly.

Where appropriate, “My” can be switched out for “Her”, “His”, “Their”, or a particular child’s name (such as in a story from the field, or where it’s necessary to highlight that this issue affects the individual).

The underline elements can be removed or added as necessary. Using the underline on only one word or line of the tag can be a useful way to emphasise a name or idea, depending on the context of the piece.

The tagline should primarily be used left aligned. If using centre alignment (such as on a poster), do so in a considered manner that doesn’t impact legibility.

The CTA lockup should be used to establish the main call of the campaign, where it isn’t mentioned elsewhere on a piece. Do not use this lockup at small sizes, or where it adds unnecessary clutter.

The IDPD campaign uses two typefaces – VTC Bayard Regular for headings and feature copy, and Nocturne Serif for secondary body copy.