The Beech primary logo has been designed to present a confident and professional brand to be used for all applications.

This can be used for any primary contact with the brand – for example, on formal documents, letterheads or business cards.

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When applying any form of the logo, ensure the Beech logo has clear space around it. This space is equal to the width of the ‘B’ of the Beech logo.

x  DO NOT rotate or stretch the logo.

x  DO NOT use the logo in colours other
than the brand palette.

x  DO NOT apply effects to the logo.

x  DO NOT use the secondary logos in formal
applications without supporting branding.

The Beech brand has friendly yet professional supporting typography.

Sohne Buch is the primary typeface, use for headings and body copy.

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The Beech brand includes a strong colour palette.