Welcome

Welcome to the AWDA brand site. Use this guide to help you implement the brand with confidence and consistency.

Logo

Typography

Colour

Application

Logo

The AWDA logo has been designed to present a strong and professional brand with an energy and vibrance to be used for all applications.

This can be used for any primary contact with the brand – for example, on formal documents, letterheads or business cards.

Full logo

Alternate Logo Marks

The AWDA brand has alternate logo marks to aid in brand versatility and brand extension.

The Mark can be used on its own and is best used for brand extension items, such as promotional collateral.

Martini

Mark

The AWDA brand has alternate logo marks to aid in brand versatility and brand extension.

The Mark can be used on its own and is best used for brand extension items, such as promotional collateral.

Type Stack

AWDA

Download Suite Here

Use & Clear Space

The logo should only be reproduced from master files and should never be recreated, amended or altered.

When applying any form of the logo, it is very important the AWDA logo has clear space around it, whatever the application and whatever the size. This space is equal to the height of the ‘A’ of the AWDA logo.

x DO NOT rotate or stretch the logo.

x DO NOT use the logo in colours other
than the brand palette.

x DO NOT apply effects to the logo.

File Formats

EPS files are the preferred file format for print, because they are vector-based files they are scalable and generally provide the best reproduction. They should be used on all professionally printed pieces.

PNG files are most often used in digital media, such as web and PowerPoint. They have transparent backgrounds, so they are a good choice for non-white backgrounds.

SVG (Scalable Vector Graphics) is a web friendly vector file format.

Typography

The AWDA brand has strong yet professional supporting typography, recommended for use across all mediums in order to retain brand consistency.

Please note: Action Text Dark – Extra Bold is available to purchase from
https://displaay.net/typeface/concrette-collection/concrette-m/

Neue Haas Unica Regular is available to use in Adobe Fonts, or to purchase
from https://www.myfonts.com/products/regular-neue-haas-unica-368782

The heading font is Action Dark Extra Bold.

The body paragraph font is Neue Haas Unica Regular.

Note: For Word applications that require a system font use Neue Haas Grotesk.

Colour

The AWDA brand palette is strong and vibrant but can also be pared back to a more professional palette where appropriate.

Warm palette

Burgundy

HEX:#722c37 CMYK:4, 100, 59, 67 RGB:144, 44, 55 PMS:4101

Pale Peach

HEX:#f3dbc3 CMYK:0, 15, 25, 0 RGB:243, 219, 195 PMS:6015 50% tint

Terracotta

HEX:#e37f57 CMYK:0, 62, 68, 0 RGB:227, 127, 87 PMS:2024

Soft apricot

HEX:#faf1e7 CMYK:0, 5, 7, 0 RGB:250, 241, 231 PMS:6015 20% tint

Cool palette

Charcoal

HEX:#282d27 CMYK:74, 52, 71, 90 RGB:114, 45, 37 PMS:Black 3

Pale Sage

HEX:#e1e5a2 CMYK:8, 0, 44, 0 RGB:225, 229, 162 PMS:6191

Forest Green

HEX:#29503b CMYK:77, 28, 74, 67 RGB:41, 80, 59 PMS:553

Linen

HEX:#f9faec CMYK:2, 0, 7, 0 RGB:249, 250, 236 PMS:6191 20% tint

Colour Formats

PMS (Pantone Matching System)
Use: Printing (offset printing)

CMYK (Cyan, Magenta, Yellow, Black
Use: Printing (offset and digital)

RGB (Red, Green, Blue)
Use: On screen

Hex (Hexadecimal Colour)
Use: The visual language of the web.

Only pair colours that exist in the same palette, ie. choose either a warm or cool palette.