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Welcome to the ADM brand site. Use this guide to help you implement the ADM brand with confidence and consistency.

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Logos

Logo

The ADM brand is inspired by the rich heritage of ADM.

The introduction of shape, references elements within St Andrews cathedral. The mark represents women coming together to connect and gather on this journey, while also referencing the Anglican Compass Rose. Creating a mark that is dynamic and forward thinking.

Primary Logo

This can be used for any primary contact with the brand – for example, on formal documents, letterheads or business cards.

Primary logo with tagline

Logo Variations

All Logo Variations

The ADM brand has alternate logo lockups to aid in brand versatility and brand extension.

As with the ADM Brand The Mark and Wordmark can be used as separate items within the same layout.

The mark can be used on its own for brand extension items, such as promotional collateral, as a favicon or for social media.

It can also be used as an adornment accompanying the wordmark.

The Square and Badge logos are best used in less formal applications, for brand extension items, such as promotional collateral, social posts and merchandise.

As a point of difference the MAC brand can also use the Single Mark across brand extension items

Primary

Icon

Badge

Square

Type Only

Vertical Layout

Tagline

Logo Variations Information

The Vertical logo can be used in narrow formats where the primary logo might otherwise become too small.

The Square and Badge logo are best used in less formal applications, for brand extension items, such as promotional collateral, social posts and merchandise.

The Mark and Wordmark can be used as separate items within the same layout.

The mark can be used on its own for brand extension items, such as promotional collateral, as a favicon or for social media. It can also be used as an adornment accompanying the wordmark.

While brand repetition is important to establish the brand, be careful not to over use the mark. Consider shifting the scale and using the alternative logo lockups, to suit the application, to create a consistent feel but with some variation.

Note: When production limitations prevent the use of colour, the mono version should be used.

Use & Clear Space

The logo should only be reproduced from master files and should never be recreated, amended or altered.

When applying any form of the logo, it is very important the ADM logo has clear space around it, whatever the application and whatever the size. This space is equal to the height of the ‘A’ of the ADM logo.

x DO NOT rotate or stretch the logo.

x DO NOT use the logo in colours other
than the brand palette.

x DO NOT apply effects to the logo.

Logo Don'ts

The logo should only be reproduced from master files and should never be recreated, amended or altered.

x DO NOT rotate or stretch the logo.

x DO NOT use the logo in colours other
than the brand palette.

x DO NOT apply effects to the logo.

Do not stretch

Do not use other colours

Do not rotate

Logo Use Case

The mark can be used at a 10% transparency of Alabaster on Redwood in a digital context like Powerpoint.

Avoid use in printed applications as the results may be too unpredicatable.

Powerpoint Example

File Formats

EPS files are the preferred file format for print, because they are vector-based files they are scalable and generally provide the best reproduction. They should be used on all professionally printed pieces.

PNG files are most often used in digital media, such as web and PowerPoint. They have transparent backgrounds, so they are a good choice for non-white backgrounds.

SVG (Scalable Vector Graphics) is a web friendly vector file format.

Typography

Please note: Family Medium is available to purchase from
https://klim.co.nz/retail-fonts/family/

DM Sans is available to download from
https://fonts.google.com/specimen/DM+Sans

Typefaces

Headings - Family Medium

A traditionally inspired supporting font, “Family Medium” has been used to add an educated and trusted personality. Family Medium is ADM’s primary typeface, for use in headings and pull quotes.

Family Medium Italic, can be used sparingly for names and titles. DM Sans regular all caps with 100 tracking can be used for small details like web address.

Body - DM Sans Regular

DM Sans Regular is the body copy font for large volumes of text. DM Sans in ALL CAPS is also used for small details and additions

Type in Use

Colours

The colour palette is warm and inviting inspired by ADM’s surroundings.

When using the ADM brand, it must be reproduced in the brand colours as shown.

Colour Palette

All Colours

Redwood

HEX:#52252e CMYK:29, 92, 41, 70 RGB:82, 37, 46 PMS:4103C

Alabaster

HEX:#fbf7eb CMYK:0, 0, 8, 0 RGB:251, 247, 235 PMS:7499C – 25% tint

Jacaranda

HEX:#dfcce6 CMYK:8, 17, 0, 0 RGB:223, 204, 230 PMS:2085C

Soft Copper

HEX:#f79d60 CMYK:0, 43, 69, 0 RGB:247, 157, 96 PMS:6016

Honeydew

HEX:#c6e796 CMYK:20, 0, 50, 0 RGB:198, 231, 150 PMS:2282C

Olive Green

HEX:#425a3e CMYK:63, 26, 73, 51 RGB:66, 90, 62 PMS:2410C

Sandstone

HEX:#f1e4b2 CMYK:1, 1, 29, 0 RGB: 241, 228, 178 PMS:7499C

ADM Primary Colours

For the ADM Brand, the primary colours are Jacaranda and Redwood

Redwood

HEX:#52252e CMYK:29, 92, 41, 70 RGB:82, 37, 46 PMS:4103C

Jacaranda

HEX:#dfcce6 CMYK:8, 17, 0, 0 RGB:223, 204, 230 PMS:2085C

MAC Primary Colours

For Mary Andrews College, the primary colours are Jacaranda and Alabaster

Redwood

HEX:#52252e CMYK:29, 92, 41, 70 RGB:82, 37, 46 PMS:4103C

Alabaster

HEX:#fbf7eb CMYK:1, 1, 8, 0 RGB:251, 247, 235 PMS:7499C – 25% tint

Colour Formats

# Hexadecimal
Use: The visual language of the web

RGB (Red, Green, Blue)
Use: On screen

CMYK (Cyan, Magenta, Yellow, Black
Use: Printing (offset and digital)

PMS (Pantone Matching System)
Use: Printing (offset printing)

Colour Combinations

Core Colour Combinations

The palette provides both dark and light colour options.

Preferred brand colour pairings for best legibility and accessibility.

Across all applications and for large bodies of text.

Be cautious of using tints or variations of brand colours as much consideration has been taken to insure best accessibility in colour pairings.

All Colour Combinations

Colour combinations for supporting elements for graphical objects and pops of large text. Avoid using for large bodies of regular text.

Do not combine Jacaranda, Alabaster, Honeydew, Soft Copper and Sandstone in any combination as it becomes inaccessible.

When using the ADM brand, it is important to use the brand colours as shown to establish brand recognition and maintain accessibility.

Photography

Use strong photography to highlight women and their voice in the diocese. Use a combination of strong single hero shots and group images were appropriate.

Download Images Here

Graphic Elements

The ADM brand also has supporting shapes that that further reference the rich heritage of ADM.

These can be used as framing device for images.

Download Shapes Here

Sub Brands

Sub-brands exist within the ADM branded house, using the same colours, fonts and styles as outlined above, keeping the main brand identity cohesive.

Mental Health Institute

Fellowships

Greenhouse

Compassionate Ministries

Women in Ministry Support Scheme

Download Suite Here

Endorsed Brand

Mary Andrews College

Logos

Primary Logo

This can be used for any primary contact with the brand – for example, on formal documents, letterheads or business cards.

Primary with Tag

Secondary Logos

Variations

The MAC brand has alternate logo lockups to aid in brand versatility and brand extension.

As with the ADM Brand The Mark and Wordmark can be used as separate items within the same layout.

The mark can be used on its own for brand extension items, such as promotional collateral, as a favicon or for social media.

It can also be used as an adornment accompanying the wordmark.

The Square and Badge logos are best used in less formal applications, for brand extension items, such as promotional collateral, social posts and merchandise.

As a point of difference the MAC brand can also use the Single Mark across brand extension items.

Badge