The Rumpus brand includes both the main lettermark, and crown logo.

The lettermark should be used as the default logo wherever possible. 

The crown logo can be used to add visual interest and texture to collateral. Do not use the crown if it’s distracting, too small to be legible, or clashes with the background.

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To maintain the integrity of the Rumpus brand, there are rules surrounding the usage of the logo.

• Do not use the centre monograms in place of or seperate from the Main Logo
• Do not rotate or stretch the logos
• Do not alter the colours in the logo
• Do not use the lettermark in any colour other than Rumpus Gold or White. Do not use the lettermark in centre colours.Never use the lettermark in 100% black – used the supplied 90% black versions only where absolutely necessary (i.e. on greyscale documents)
• Do not apply cheesy effects

The Rumpus brand also includes a crown pattern and wave elements. These can be implemented in layouts and on solid colours to provide a visual point of interest and anchor to the brand.

The Rumpus brand uses two typefaces – Coniferous for display, and Mr Jones for body.

Use Coniferous for headings and feature text, and Mr Jones for subheadings, paragraphs and body.

Always apply Coniferous in uppercase. Coniferous should not appear in lowercase, in headings, or in large blocks of text.

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The Rumpus brand includes two main colours: Gold and Teal.

It also includes eight secondary colours – with six of these functioning as centre-specific colours – and four shades drawn from Gold and Teal.

The secondary colours should only be used sparingly, in context of the main Rumpus colours. Use the shades with discretion; it’s important that the main Gold and Teal aren’t diluted by excessive use of the shades.

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Rumpus photography is fun, vibrant and bright, emphasising the outdoor education aspect of Rumpus centres.

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Email signatures can be created by using the purpose-built web app. Every staff member can create their own signature, and then copy into Outlook or other email app.

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