The Payton Foundation primary logo has been designed to present a inspirational and professional brand to be used for all applications.

The serif word mark offers a genuine professional feel, reinforcing the idea of trustworthy experts. It also has a touch of character that gives it a more human feel. The mark brings together multiple shapes, to signify the idea of collective impact and connection. Coming together the shapes form a P and F and the shape of a moth, which is a symbol of change and transformation. 

This can be used for any primary contact with the brand – for example, on formal documents, letterheads or business cards.

The Payton Foundation brand has alternate logo marks to aid in brand versatility and brand extension.

The Mark can be used on its own and is best used for brand extension items, such as promotional collateral.

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The logo should only be reproduced from master files and should never be recreated, amended or altered.

When applying any form of the logo, it is very important the Payton Foundation logo has clear space around it, whatever the application and whatever the size. This space is equal to the height of the ‘P’ of the Payton Foundation logo.

x  DO NOT rotate or stretch the logo.

x  DO NOT use the logo in colours other
than the brand palette.

x  DO NOT apply effects to the logo.

EPS files are the preferred file format for print, because they are vector-based files they are scalable and generally provide the best reproduction. They should be used on all professionally printed pieces.

PNG files are most often used in digital media, such as web and PowerPoint. They have transparent backgrounds, so they are a good choice for non-white backgrounds.

SVG (Scalable Vector Graphics) is a web friendly vector file format.

The Payton Foundation brand has warm yet professional supporting typography, recommended for use across all mediums in order to retain brand consistency.

Please note: Concrette M bold is available to purchase from
https://displaay.net/typeface/concrette-collection/concrette-m/

Neue Montreal Regular is available to purchase from
https://pangrampangram.com/products/neue-montreal

The heading font is Concrette M Bold.

The body paragraph font is Neue Montreal Regular.

Note: For Word applications that require a system font use Neue Haas Grotesk.

The Payton Foundation brand palette is positive and progressive but can also be pared back to a more professional palette where appropriate.

PMS (Pantone Matching System)
Use: Printing (offset printing)

CMYK (Cyan, Magenta, Yellow, Black
Use: Printing (offset and digital)

RGB (Red, Green, Blue)
Use: On screen

Hex (Hexadecimal) 
Use: The visual language of the web.

The following colour combinations pass the Colour Contrast Analyser for text and graphical objects. The Colour Contrast Analyser is a useful way to determine the legibility of text and images on a web page or document.

The following colour combination passes most requirements for colour contrast, but large bodies of regular text may be more difficult for some users with a visual impairment.

The colour system works best when the Charcoal Blue is paired with a supporting colour. Use solid blocks of colour to add energy to a layout.