The Appointable logo has been designed to present a strong positive brand. With a bold word mark that offers a sense of direction and guidance through the customisation of the a’s. The logo mark brings together the shape of an A, a cursor and stethoscope to signify what Appointment has to offer – the online booking system for healthcare appointments.

In addition to the primary logo, the mark and word mark can be used independently, to aid in brand versatility and brand extension.

Download Suite Here

PNG files are most often used in digital media, such as web and PowerPoint. They have transparent backgrounds, so they are a good choice for non-white backgrounds.

JPEG files are for use in digital media, such as the web and PowerPoint presentations with white backgrounds.

SVG (Scalable Vector Graphics) is a web friendly vector file format.

EPS files are the preferred file format for print, because they are vector-based files they are scalable and generally provide the best reproduction. They should be used on all professionally printed pieces.

The Appointable brand has friendly yet professional supporting typography.

The heading font is Lapidar in Extra Bold. Its available from Future Fonts, which is linked below

Get Lapidar Here

The body copy font is Inter, which is free from Google Fonts!
Get Inter Here

The Appointable brand palette provides a positive, calming energy and sense of wisdom.

When using the Appointable brand, it must be reproduced in the brand colours as shown.

Preferred brand colour pairings include:

Appointable photography should be realistic, grounded, sympathetic and human centred. It should reflect a wide range of demographics in Australian society and be relatively candid in nature.

Appointable brand imagery should not be overly aspirational, posed, dark or moody, use high brightness/contrast/saturation filters or images of low quality.